At not so typical., we believe the stage should belong to the artist. That is why lillian marie. and our roster never have to guess what’s happening behind the scenes.

We provide seamless booking services tailored for independent artists. Our transparent processes ensure that artists are informed and empowered every step of the way. Let us handle the logistics while you focus on your craft.

1. Cutting Through the Corporate Noise

Traditional booking agencies and management firms often operate like a black box. Dates get set, venues get booked, and percentages shift without the artist ever truly knowing how the deal came together. We built not so typical. to tear down that wall.

Transparency isn’t just a buzzword for us—it’s the baseline. From direct venue communications and calendar locks to upfront fee structures, we ensure you have complete clarity on every show before you step foot in the room.

2. Tailored Logistics for the Independent Road

Booking a live show isn’t just dropping a date on a calendar; it’s aligning live sound engineering, stage assembly, equipment routing, and performance timing.

When you let management handle the heavy lifting, you protect your creative energy. Whether it’s locking down intimate local venues or setting up multi-day festival schedules, our team coordinates the technical framework so that when lillian marie. commands the stage, the sound is pristine, the board is dialed in, and the performance is entirely uncompromised.

3. Empowering Your Creative Journey

When your logistical foundation is bulletproof, everything changes:

• Total Focus: Your only job is writing the songs, dialing in your acoustic tone, and connecting with the room.
• Informed Growth: Because our processes are transparent, you understand the business mechanics behind your career expansion.
• Uncompromising Art: You stop fighting the administrative chaos and start focusing 100% of your energy on the music.

Final Thoughts

You didn’t pick up an instrument to become a booking coordinator. You became an artist to bring authentic music to life and captivate audiences one note at a time.

From the first venue inquiry to the final applause of the night, not so typical. is here to build the infrastructure behind the scenes. We provide seamless booking services tailored for independent artists. Our transparent processes ensure that artists are informed and empowered every step of the way. Let us handle the logistics while you focus on your craft.

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At not so typical., managing catalog publishing means ensuring that every piece of intellectual property—from solo works like lillian marie.’s debut single “Corona Showers” to collaborative cuts—is legally secured, registered properly, and fully optimized to generate revenue.

Here is a breakdown of what catalog publishing means and how the process works behind the scenes.

1. What Is Catalog Publishing?

Publishing administration ensures that writers and copyright holders get paid whenever their music is streamed, broadcasted, performed live, or licensed for film and TV (sync licensing). It splits the ownership into two halves:

• The Writer’s Share: Retained directly by the songwriter or lyricist.
• The Publisher’s Share: Managed by the publishing entity to handle licensing, registration, and royalty collections.

2. The Catalog Publishing Process

Proper publishing management follows a strict, step-by-step workflow:

1. Composition Registration: Every original song is formally registered with a Performing Rights Organization (PRO) like ASCAP or BMI under the appropriate corporate publishing umbrella.
2. Splits and Ownership Definition: * Artist-Led Works (Class B): Solo material where primary authorship and master rights stay predominantly with the artist’s holding company (such as Lilly Handlin Media), with a clean administrative cut managed by Not So Typical LLC.
   • Co-Written Works (Class A): Collaborative tracks featuring structured, transparent splits (such as 50/50 arrangements) registered between co-writers and management.
3. Monetization and Sync Tracking: Tracking public performance royalties from live venues, radio, streaming platforms, and synchronization opportunities to ensure zero leakage of income.

3. Why It Matters for Independent Artists

Without an active catalog publishing strategy, independent artists risk losing control over their intellectual property and leaving performance royalties on the table. Proper publishing acts as a financial fortress, allowing creators to focus entirely on their performance and artistry while the business backend secures long-term career asset wealth.

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That engine room is sound engineering.

At not so typical., sound engineering isn’t about hiding behind a wall of digital plugins or stripping the life out of a track with over-processing. It’s about building a bulletproof foundation for independent artists like lillian marie. so that every single note hits with raw acoustic energy and unforgettable soul.

Here is a look behind the board at what sound engineering actually is, how it shapes the music, and why it matters.

1. It’s More Than Just Turning Knobs

At its core, sound engineering is the bridge between art and physics. It’s the technical craft of recording, manipulating, mixing, and mastering audio.

A great sound engineer understands how sound waves move through a room, how microphones capture transient peaks, and how to set gain staging so that a performance retains its dynamic headroom without clipping. Whether we are routing a Shure Beta 57A through a Rockville RPM870 soundboard or managing a multitrack session into a DAW, every connection is designed with intention: to protect the raw sound.

2. The Two Worlds: Live vs. Studio Engineering

Sound engineering generally splits into two massive disciplines, both of which keep the heartbeat of independent music alive:

• Live Sound Engineering: This is happening in real-time. When you’re running sound for a live room or hosting high-energy live karaoke, you are fighting the acoustics of the space. You’re balancing monitor mixes, managing feedback loops, and ensuring the crowd hears a clean, balanced mix where the vocals cut through the room without losing the warmth of the guitar.

• Studio Engineering & Production: This is where tracks are built, layered, and polished. From capturing initial acoustic demos like “Corona Showers” to balancing multi-input stems, studio engineering gives you total control over the frequency spectrum, compression, and spatial depth (like dialing in just the right amount of room reverb).

3. Why It Matters for Independent Artists

In the modern music landscape, independent artists don’t need a multi-million-dollar corporate label to sound professional. But they do need discipline.

Too many artists rely on heavy digital editing to fix a messy performance later. True sound engineering fixes the problem at the source. It ensures that the gain staging is pristine, the mic placement isolates the performance from ambient room clutter, and the final output hits listeners with the same intensity as standing right in front of the stage.

Final Thoughts

Sound engineering is the invisible architecture of music. It’s the art of capturing lightning in a bottle—taking a dark, moody storm of an acoustic performance and guiding it safely out into blinding golden sunlight.

From managing intimate venue stages to dialing in broadcast-standard board audio, not so typical. is here to elevate the experience, protect the artist’s vision, and ensure that every note captivates the room.

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